EVERYTHING STARTS WITH

OUR FANS

WELCOME BY ANDREA GAUDENZI, ATP CHAIRMAN

Tennis stands on the cusp of a new era of growth.

A billion fans. A new generation of stars. The digital age. As the fourth most-watched sport in the world our sport has vast potential.

Emerging trends in media and tech present huge opportunities. Producing vast amounts of content across 11 months each year, tennis is perfectly suited for the flexibility of digital platforms - and well positioned to benefit from the billions being invested in the space.

However, long-term success is far from guaranteed.

Around us, the entertainment industry is becoming more competitive. From music to streaming to gaming, tennis is up against big players that operate with laser-like efficiency and focus on fans. The battle for attention is fierce. It's keep up, or be left behind.

As it stands, tennis is highly fragmented. We underperform in media & data, and rely too heavily on ticketing, the least scalable of our revenue streams. Fragmentation also impacts our ability to give our fans a seamless experience.

If we can deliver incredible experiences week-in, week-out, our sport and business will thrive.

Tennis has over a billion global fans and immense upside. It’s time to think big, work together and put the fans first.

Now, it's time for us to unlock the true entertainment power of tennis. With this, we’re proud to launch OneVision – a transformational game plan for building our future.

This major body of work has taken more than two years of development and extensive collaboration across the sport. It's required everyone putting their individual interests to one side in order to raise the bar for tennis.

It represents a true step change for our game – positioning ourselves for the opportunity of the digital age, creating unity through aligned interests, and putting our focus on what’s most important: our fans.

Now, with Phase One approved by the ATP Board, we get to work on its implementation. This will be a long-term journey requiring a long-term mindset. We'll need to think big and work together. Do that, and it's in our hands to take our sport to the next level.

We're excited for the journey ahead.