PHASE TWO
UNITING TENNIS TO UNLOCK ITS TRUE POTENTIAL
With Phase 1 in play across the ATP Tour, the next opportunity lies in bringing the wider sport together.
The T-7 working group, established in 2020 and made up of representatives from the seven governing bodies, has already made progress. From securing a joint Netflix series to navigating the global pandemic, our collaboration has already shown the the incredible strength of a tennis united.
Of course, there's a lot of work still to do. At times, we find ourselves competing rather than collaborating.
As a sport we continue to face complex challenges that highlight the need for a shared governance and operating model.
By aggregating our media and data rights and working together towards a shared vision, we can deliver the ultimate experience for fans and build a stronger ecosystem for all.