DIRECTION
FIVE KEY FOCUS AREAS
01
More action at the big events
02
Enhanced fan experience
03
Next-level tournaments
04
Aligned player & tournament interests
05
Advanced leadership & integrity
OPPORTUNITY
TENNIS IS FRAGMENTED BUT OUR FANS SEE US AS ONE SPORT
Professional tennis is governed by seven entities. Each currently takes a separate approach to marketing, sales and decision-making.
This fragmentation results in inefficiency, duplication and competition within tennis, rather than collaboration. Ultimately, this impacts the experience of following tennis year-round.
In reality, we are all part of the same ecosystem and storytelling - and our fans see us as such.
To drive the sport forward we need to leave aside individual interest and work collaboratively.
OneVision is all about bringing tennis closer together to effectively compete within the sports and entertainment landscape.
Our vision is anchored by a unified governance model across the sport. Ensuring we can make effective decisions, move fast, and deliver the right representation on important topics such as player compensation, calendar, rules, and more.
This works in lockstep with the aggregation of commercial rights. Enabling us to go to market with our most compelling proposition and reduce our fragmentation. In turn, creating better experiences for tennis fans across all touch points – broadcast, digital, sponsorship, and more. Creating the friction-free experience that our global fanbase has been calling for.
By coming together, we can optimise our tournament structure and format to ensure we’re maximising our sport’s growth potential.
Finding ways to advance this broader alignment is a key focus.
WATCH THIS SPACE
ATP Tour ↗︎
ATP LinkedIn ↗︎